This ad is representing our generation as seniors, still on the couch playing video games. It subverts all video game companies by showing the two older men eating junk food in front of the T.V., playing on their video game console. The harsher looking text (ambiences) was pasted on to the original ad, as well as the picture to represent the idea of creating our own world in technology (the men are all dressed up to play in their life, inside the television). The texture in the ad reveals creativity but then the picture suggest a different kind of creativity, less productive. The target audience would be the newest generations, warning them how these consoles might soon consume their lives. I think the message is fairly clear, but they could have made the background help convey the main subject in the ad a bit better.

1. robyngladys posted this